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Lying on internet dating sites

Others utilize the freemium revenue model, offering free registration and use, with optional, paid, premium services.Still others rely solely on paid membership subscriptions.

Once a profile has been created, members can view the profiles of other members of the service, using the visible profile information to decide whether or not to initiate contact.

Most services offer digital messaging, while others provide additional services such as webcasts, online chat, telephone chat (VOIP), and message boards.

Hall said it added to other research showing that -- particularly for people looking for long-term relationships -- the amount of lying is usually small, because people want an anticipated face-to-face meeting to go well.

"Online daters shouldn't be concerned that most people are presenting a false impression of themselves," Hall said in a news release before Thursday's phone interview.

Online dating services also differ widely in their revenue streams.

Some sites are completely free and depend on advertising for revenue.

"Personality makes much more of a difference in how much people lie," he said.

Hall wouldn't name the dating site to which the respondents belonged, but he said that people interested in long-term relationships "tend to be the users that are attracted to this site" and that the site didn't commission the study.

The stigma associated with online dating dropped over the years and people view online dating more positively.

The 2016 Pew Research Center's survey reveals that the usage of online dating sites by American adults increased from 9% in 2013, to 12% in 2015.

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