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One of the earliest personals ever placed was by a 30-year-old man, with "a very good estate', announcing he was in search of 'some good young gentlewoman that has a fortune of £3,000 or thereabouts." (£3,000 is equivalent to roughly £300,000 today.

#Shamelessly Seeking Sugar Momma...) 1700s: Personal Ads for Homosexual Safety Personal ads were one of the only ways for the gay and lesbian communities to meet discreetly and safely at this time.

1800s: Aristocrats Catch On Always on the lookout for ways to exploit media for their own ends, aristocrats in the 1800s used personal ads to broadcast their interest in romantic engagements that seem scandalous by today's standards.

An 1841 ad in the Journal of Munich tells of a 70-year-old Baron seeking a woman "between 16 and 20 having good teeth and little feet." (Well...

Hardly a week goes by without another new think piece about online dating either revolutionizing society or completely ruining our ability to have real relationships.

But these hyperbolic pronouncements miss a deeper fact: At its core, "online dating" isn't something we just started doing 5, 10 or even 20 years ago.

If we are going to improve the way people meet one another, we're going to have to do so by questioning the existing paradigms of online dating and figuring out how to do it better.

One in ten Americans have used an online dating site or mobile dating app themselves, and many people now know someone else who uses online dating or who has found a spouse or long-term partner via online dating.Phishing, fake profiles, and ads for escorts continue this tradition today.Early 1900s: The Lonely Rural Farmers, Ranchers and Shepherds Around the turn of the last century, personal ads enjoyed a renaissance of popularity, especially in the Western US with low populations and the harsh realities of rural life without a partner.1920s: Lonely WWI Soldiers Seek Pen Pals Personal ads went mainstream again in the early 20th century, when social pressures to get married by 21 (and thus, expectations for relationships) were much lower, thankfully than their earlier incarnations.Many of the postings were simply calls for friends or pen pals.Less-Than-Fun fact: homosexuality was outlawed and punishable by death in the UK by wife-murderer Henry VIII and continued to be illegal until 1967. A., anyone accused of being a "sodomite" doing "buggery" was also legally sentenced to death as of 1776.) Coded words, female names and other signals in personals were channels to privately expressing vulnerability and find companionship that society forbade.During this time, gathering sites for gay men known as Molly Houses were subject to regular raids by law enforcement. 1727: Women Get Smacked Down for Expressing Personal Desire In 1727, Englishwoman Helen Morrison became the first woman to place an ad in a Lonely Hearts column.(Farmers Only continues the legacy to find "where all the country girls are" today.) Some very pragmatic examples of early 20th century personals: HOUSEKEEPER: 18 to 30 years of age, wanted by widower, 40.Have prominent position with the rail company, have 75-acre ranch also house in town; object matrimony if suited; have boy 13 years old, would not object to housekeeper having child. Young woman, reared in luxury, having lost everything and earned her living for the past eight years, is tired of teaching and wishes a home: would like to meet a well-to-do businessman who would appreciate refinement and affection in a wife. If only these two had found each other's personals then.....maybe not that much has changed for the one percent?) Mid 1800s: The General Public Follows In the mid-19th century, the need to advertise for a husband or wife was still considered a "failure" and associated with deviant behavior for many judgmental straight, white, middle-to-upper class people.

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